Practical, data-driven marketing: UTM tagging, ROAS, A/B testing, funnels, KPIs and attribution, with free tools and AdPix how-tos.https://adpix.io/en/blog/enhttps://adpix.io/en/blog/incrementality-testinghttps://adpix.io/en/blog/incrementality-testingIncrementality testing explained: baselines, lift tests, reading confidence intervals and MDE, and how MMM splits a budget using the same causal logic.Tue, 27 Oct 2026 00:00:00 GMTattributionhttps://adpix.io/en/blog/ab-test-sample-sizehttps://adpix.io/en/blog/ab-test-sample-sizeWork out A/B test sample size from your baseline rate, minimum detectable effect, significance and power, with a worked example and low-traffic options.Mon, 19 Oct 2026 00:00:00 GMTexperimentshttps://adpix.io/en/blog/attribution-models-guidehttps://adpix.io/en/blog/attribution-models-guideAttribution models compared on one worked customer journey: last-click, first-click, linear, time-decay, position-based and data-driven, and when each misleads.Mon, 19 Oct 2026 00:00:00 GMTattributionhttps://adpix.io/en/blog/customer-lifetime-valuehttps://adpix.io/en/blog/customer-lifetime-valueHow to calculate customer lifetime value three ways, from a simple formula to cohorts, then use LTV:CAC, payback and channel splits to set ad budgets.Mon, 19 Oct 2026 00:00:00 GMTgrowthhttps://adpix.io/en/blog/google-analytics-alternativehttps://adpix.io/en/blog/google-analytics-alternativeLooking for a Google Analytics alternative? Compare sampling, retention, hosting, consent, cost and marketing features, and learn how to test one next to GA4.Mon, 19 Oct 2026 00:00:00 GMTanalyticshttps://adpix.io/en/blog/marketing-kpishttps://adpix.io/en/blog/marketing-kpisWhat marketing KPIs are, how a KPI differs from a metric, KPI examples for each funnel stage, a KPI tree for an online store and the mistakes to avoid.Mon, 19 Oct 2026 00:00:00 GMTgrowthhttps://adpix.io/en/blog/roas-formulahttps://adpix.io/en/blog/roas-formulaThe ROAS formula with worked examples, how to derive break-even ROAS from gross margin, ROAS vs ROI, and why ad platforms over-report it.Mon, 19 Oct 2026 00:00:00 GMTattributionhttps://adpix.io/en/blog/sales-funnel-analysishttps://adpix.io/en/blog/sales-funnel-analysisA practical guide to funnel analysis: define steps that match real behavior, compare step and overall conversion, set a window and avoid five mistakes.Mon, 19 Oct 2026 00:00:00 GMTanalyticshttps://adpix.io/en/blog/utm-parameters-guidehttps://adpix.io/en/blog/utm-parameters-guideUTM parameters explained: the five tags, a naming convention your whole team can follow, and how to read UTM campaigns in AdPix acquisition reports.Mon, 19 Oct 2026 00:00:00 GMTanalytics