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Ali

Founder, AdPix · Builder of AdPix

Founder of AdPix, the web analytics platform built for Iranian teams. Every article on this blog is reviewed by the founder before it is published.

Writes aboutWeb analyticsAttributionCampaign measurement

Stories by Ali

9 stories

Attribution & ROAS

Incrementality testing: how to measure what your ads really caused

Oct 27, 20269 min read

Experimentation

A/B test sample size: how many visitors you need and how long to run

Oct 19, 202610 min read

Attribution & ROAS

Attribution models compared: from last-click to data-driven on one journey

Oct 19, 202610 min read

Customer lifetime value: three CLV formulas and how to use LTV:CAC

Oct 19, 202610 min read

Google Analytics alternative: an honest guide to choosing one

Oct 19, 202610 min read

Marketing KPIs: how to pick the few numbers that run your funnel

Oct 19, 202611 min read

Attribution & ROAS

ROAS formula: how to calculate return on ad spend and break-even ROAS

Oct 19, 20269 min read

Funnel analysis: how to find where your sales funnel really leaks

Oct 19, 202610 min read

UTM parameters: the five tags and a naming convention that lasts

Oct 19, 20269 min read

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