CPM · CPC · CTR calculator
Enter what a campaign cost and what it delivered — impressions, clicks, conversions — and get every cost and click-through metric at once.
Campaign numbers
Fill in what you have; metrics appear as soon as they're computable.
Any currency — results use the same unit.
Purchases, sign-ups or leads from the campaign. Unlocks CPA and CVR.
Metrics
cost per 1,000 impressions
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cost per click
—
clicks ÷ impressions
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cost per conversion
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conversions ÷ clicks
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Enter cost plus impressions or clicks to see metrics.
Benchmarks vary wildly by channel and market — compare campaigns against your own history, not global averages.
A cheap CPM with a weak CTR can still mean an expensive click — read the three together.