ROAS & break-even calculator
Divide revenue by ad spend to get your return on ad spend — then add your gross margin to see the break-even ROAS your campaigns must clear to make money.
Campaign numbers
Any currency — just use the same one for spend and revenue.
Everything the campaign cost for the period.
Revenue attributed to the campaign in the same period.
Revenue left after cost of goods. Needed for break-even and profit.
Return
ROAS
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Break-even ROAS
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Ad profit
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Enter spend and revenue to see your return.
A 4× ROAS with a 20% margin still loses money — break-even there is 5×.
ROAS credits revenue to ads; incrementality testing tells you what would have happened anyway.